As a horticulture consultant in water-wise Los Angeles, Ellen helps her clients determine the most appropriate things to plant in their yards and gardens, taking into account soil type, sun exposure, drought tolerance, and existing landscaping. She wanted an identity that was clean and modern, yet retained an earthiness.

We printed Ellen's materials were printed on Neenah Paper's Environment papers — a line of recycled paper with visible fibers — to add a natural texture, as well to bring environmental responsibility throughout her brand.